Month: September 2005

cluetrain positioning

Re-reading Cluetrain this morning, thesis 23 leapt out at me: Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about. On the surface, this request is simply reinforcing the cluetrain imperative: be real, be human, talk to your market. Like many of the 95…


homes and hearts

In a dream just now, I was staying in my childhood house, which in real life has been destroyed. I was returning from living elsewhere, so I must have been in college, or otherwise in my twenties. My whole birth family was there, even those that have died. To be in that house again, with…